I partner with ambitious SMEs whose sales functions are holding them back, providing rapid diagnostics and readily executable solutions to unlock stalled performance.
Let's Talk Growth
CEOs and business leaders engage me when they need clarity and certainty about their sales function's capability and direction. Whether you're addressing current challenges or preparing for the next stage of growth, the common thread is this: you need evidence-based answers, not guesswork.
Whether fixing or scaling, the question is the same: do you want to know what's really holding performance back, and what it will take to unlock it?
Clarity. Structure. Growth.
Through assessment, coaching, consulting and fractional leadership, I work with you to transform underperforming sales functions into scalable growth engines.
I specialise in complex, consultative sales environments (whether B2B or B2C) where success depends on relationship building, multi-stakeholder engagement, and strategic selling. If your sales process is measured in weeks or months rather than minutes, and requires genuine expertise rather than transaction volume, we should talk.
A complete diagnostic of your sales function delivered in four weeks. Where industry-leading assessments meet 25+ years of commercial leadership experience to give you a clear roadmap for growth.
Comprehensive assessments of will to sell, sales DNA, and sales skill for reps, managers and leaders.
Complete evaluation of your sales function's effectiveness and impact across all critical areas.
The Sales Capacity Calculator™ measures current and optimised team revenue generating potential.
Functional audit of sales processes and systems to identify gaps and optimisation opportunities.
Assessment of messaging, playbooks and assets to ensure they effectively drive conversions.
Evaluation of cadence and quality in managing will, knowledge and skill development.
Review of sales talent attraction and retention capabilities to build sustainable performance.
I'm a UK-based commercial leader with over 20 years building and leading high-performing sales functions for ambitious SMEs. My experience includes a premium British manufacturer of bespoke kitchens operating 30+ showrooms nationwide, and the UK's leading manufacturer of specialist doorsets for healthcare environments.
My background spans board-level roles in privately owned and PE-backed businesses, including co-delivering a successful exit via PE-funded MBO. I specialize in commercial transformation against significant challenges—from Covid lockdowns to declining markets and major product recalls—consistently delivering growth while rebuilding revenue functions.
Go-to-market planning, pricing optimisation, and revenue modelling to accelerate sustainable growth
Building high-performance cultures, developing sales leaders, and improving individual effectiveness
Process design, system implementation, and performance management to create scalable engines
Integrating sales and marketing strategies for coherent execution and maximum impact
When you engage me, you gain a trusted advisor and hands-on change leader who will energize your team and drive the commercial results your business deserves.
"Incredibly clear thinking and consistent. He is a real people person who successfully motivates his team and keeps them engaged through often challenging times."
"What stood out most to me was his ability to balance strategic vision with practical execution. He always demonstrated a deep understanding of the commercial landscape, making decisions that were both insightful and impactful."
"Matt's exceptional ability to gather, process, analyse and interpret data to inform strategic decisions, coupled with his assertive and eloquent communication skills, has consistently driven outstanding results."
"Matt is an insightful sales strategist who quickly gets to grip with the challenges and opportunities for a sales and commercial team. He communicates clearly and with passion and inspires the best from the people that work with him."
+44 (0)7515 943649
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