Privacy Policy

1. Who I Am

This website is operated by Matt Dagworthy, trading as Matt Dagworthy Consulting, a UK-based commercial transformation consultancy.

Contact: matt@mattdagworthy.co.uk

2. What Information I Collect

Information You Provide Directly

• Contact Forms: When you contact me via the website form, I collect the information you provide (typically name, email, company, and message content).
• Resource Downloads: When you download resources like the Free Sales Function Diagnostic, I may collect your email address to deliver the content.

Information Collected Automatically

• Analytics Data: I use Google Analytics (GA4) to understand how visitors use my website. This includes anonymised data about pages visited, time spent on site, referring sources, and general location (city/country level).

3. How I Use Your Information

I use the information I collect to:

• Communicate with you: Respond to your enquiries and share relevant insights about commercial transformation.
• Improve my services: Understand what content is most helpful and how people engage with my website.
• Deliver resources: Provide access to resources you've requested, such as diagnostic tools and guides.

What I Don't Do

• I never sell, rent, or share your personal information with third parties for their marketing purposes.
• I never send spam or unsolicited emails.
• I never use your data for purposes you haven't consented to.

4. Email Delivery

Contact form submissions are delivered via Resend, an email delivery service. Your data is transmitted securely to deliver the email and is not stored beyond the email delivery process.

5. Legal Basis for Processing (GDPR)

Under the UK GDPR, I process your personal information based on:

• Consent: When you submit the contact form or download resources, you're explicitly consenting to receive communications from me.
• Legitimate Interests: I have a legitimate interest in understanding how my website is used to improve the service I provide, balanced against your privacy rights.
• Contract Performance: If you engage me for consulting services, processing your information is necessary to fulfil that contract.

6. Third-Party Services

I use the following third-party services that may process your data:

• Resend (Email Delivery): Delivers contact form submissions. Your form data is transmitted to deliver the email only.
• Google Analytics (Website Analytics): Tracks anonymised website usage data.
• Vercel (Website Hosting): Hosts this website and processes requests.

7. Data Retention

• Contact form data: Form submissions are delivered as emails and not stored in a database. Retention is governed by standard email retention.
• Contact enquiries: I keep correspondence for up to 2 years unless you request earlier deletion.
• Analytics data: Google Analytics retains data for 14 months by default.

8. Your Rights Under GDPR

You have the following rights regarding your personal data:

• Right to Access: Request a copy of the personal information I hold about you.
• Right to Rectification: Request correction of inaccurate information.
• Right to Erasure: Request deletion of your personal information (subject to legal obligations).
• Right to Restrict Processing: Request that I limit how I use your data.
• Right to Data Portability: Request a copy of your data in a commonly used format.
• Right to Object: Object to processing based on legitimate interests.

To exercise any of these rights, contact me at matt@mattdagworthy.co.uk. I will respond within 30 days.

9. Cookies

This website uses cookies for:

• Google Analytics: To understand website usage (anonymised data).
• Essential Functions: To ensure the website works correctly.

You can disable cookies in your browser settings, though this may affect website functionality.

10. Security

I take reasonable precautions to protect your personal information from unauthorised access, loss, or misuse. However, no internet transmission is 100% secure, and I cannot guarantee absolute security.

11. International Data Transfers

Your data may be transferred to and stored in countries outside the UK/EU (e.g., United States for Google Analytics and Vercel). When this occurs, I ensure appropriate safeguards are in place, such as using service providers certified under recognised data protection frameworks.

12. Children's Privacy

This website is not directed at children under 16, and I do not knowingly collect personal information from children. If you believe a child has provided me with personal information, please contact me immediately.

13. Changes to This Policy

I may update this Privacy Policy from time to time. The “Last Updated” date at the top indicates when changes were last made. Continued use of this website after changes constitutes acceptance of the updated policy.

14. Complaints

If you're not satisfied with how I've handled your personal data, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):

• Website: https://ico.org.uk/
• Helpline: 0303 123 1113

15. Contact Me

If you have any questions about this Privacy Policy or how I handle your personal information, please contact me:

Email: matt@mattdagworthy.co.uk