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A bit more about me

With over 25 years in sales — including 12 years in senior commercial leadership — I bring a proven record of designing and executing growth strategies for organisations from agile start-ups to established enterprises. By working closely with marketing teams, I deliver commercial impact that balances analytical rigour with practical, hands-on leadership — ensuring strategic objectives are not only defined, but delivered.

I’ve led teams of 4 to 100 people through all manner of demanding circumstances, and the lesson is always the same: performance comes from clarity, focus, and alignment. My motivation is unlocking potential by aligning individuals and teams to business objectives with challenge and ambition. The fractional model gives organisations access to high-level sales expertise with flexibility and value — and allows me to bring that positive impact to more businesses.

Many SMEs face the same frustrations, including:

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  • Sales leaders stretched beyond their experience

  • Unclear benchmarks of what “great” looks like

  • CEOs running the sales function instead of the whole business

  • Recruitment delays and uncertainty about what’s really needed for hiring at all levels

  • Structures, processes, and teams lagging behind growth ambitions

  • Pressure from boards and investors for faster results

  • Sudden market shifts or internal crises disrupting momentum

 

I help remove these obstacles, and more, by providing immediate leadership capacity, sharpening accountability, and building scalable sales structures that give businesses the clarity and confidence to grow.

Business meeting

Experience highlights

Sectors include:

  • Manufacturing

  • Technical/Safety-critical products

  • Premium discretionary purchase (home & lifestyle)

  • Real Estate

  • Financial Services

  • Regulated environments

  • Business Development

  • Account Management

  • Specification sales

  • B2B, B2C, B2G

Experience includes

  • Board experience in privately owned and PE-backed businesses

  • Co-delivered successful exit for private owners via PE-funded MBO

  • Building and mentoring high-performing teams and future sales leaders

  • Agile leadership style adaptable to market conditions and business life-cycle stages

  • Expertise in commercial transformation through major challenges including Covid lockdowns, declining markets, and product recalls

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