Diagnose · Develop · Transform · Lead
Every business has more in it
than the numbers show. I find it, so you can build on it.
I work at the intersection of commercial strategy and technology delivery. I find the capacity your business isn't using yet, with evidence, not opinion. Then I help you build on it.
Four ways to work together
Each can follow the one before. Some can be entered on their own. All start with understanding what is actually there.
See the structure before you try to change it.
Every engagement starts here. The Sales Map™ methodology applied to your commercial function: eight dimensions, examined with evidence. A clear picture of where capacity sits, what is releasing it, and what is holding it back.
Start with the free diagnostic to see the shape of things. When you are ready for depth, the Sales Priority Engagement is a structured assessment across all 8 dimensions, with desk research, a debrief call, and a written priority report.
Building the capability the diagnosis identified.
When the diagnostic shows that specific people need to grow, the development programme is shaped by what it found. That might be commercial skills, pipeline discipline, leadership capability, or how a sales leader runs their team. Practical, measurable, tied to the function.
Development is scoped in conversation and always connected to the commercial outcome. This is coaching as part of fixing a sales function, not personal development in isolation.
For individuals who want to invest in their own growth separately, there is a personal development programme built on the Integrative Enneagram.
Rebuilding the parts that need it, with evidence behind every decision.
Fixed-scope project work: process, pipeline, hiring, org design, technology. Specific interventions designed to release the commercial capacity the diagnosis identified.
Transform always starts with the diagnostic. A restructure built on assumptions is a gamble. A restructure built on evidence is a plan.
In the room, in the chair, accountable for results.
Embedded Fractional CRO or Sales Director. Full commercial leadership for businesses that need someone in the role, not advising from outside.
The first month is always the diagnostic. You cannot lead a function you have not first understood. From there, the role is hands-on: building structure, hiring well, holding the team to account, and delivering the numbers.
The evidence behind every hiring and development decision
When I evaluate a sales function, develop its people, or recommend a hire, the work is backed by data from Objective Management Group (OMG). This is not a personality test adapted for sales. OMG was built specifically to measure what predicts sales performance, and nothing else.
At the function level, the Sales Effectiveness and Improvement Analysis examines the entire commercial operation: leadership impact, coaching effectiveness, pipeline accuracy, hiring practices, and whether systems and processes actually support performance. It answers twenty-one questions most sales leaders are guessing at.
At the individual level, OMG evaluates 21 sales-specific competencies grouped into Will to Sell, Sales DNA, and Tactical skills. For development, it shows exactly where someone needs to grow and whether they can be coached. For hiring, it separates the people who interview well from the people who will actually sell, with a clear Recommended or Not Recommended output before you commit.
I use OMG across Develop, Transform, and Lead engagements. If the diagnostic reveals a capability gap, OMG shows exactly where it sits and what to do about it.
Three tools, one methodology
- Sales Effectiveness Analysis evaluates the entire function: leadership, coaching, pipeline, hiring, and process
- Individual Assessments measure 21 competencies across Will to Sell, Sales DNA, and Tactical skills
- Candidate Assessments give a clear Recommended or Not Recommended before you hire
OMG has evaluated over 2.5 million salespeople worldwide. The data behind these assessments is unmatched in the industry.
When you are ready for depth, this is where it starts.
Sales Priority Engagement
- 2-hour structured assessment across all 8 dimensions of your commercial function
- Desk research and analysis between sessions
- Separate debrief call with findings and recommendations
- Written priority report included
This is for you if...
- You’ve inherited a commercial function and don’t know what you’ve got
- You’re planning for an exit or investment event and need the sales function ready for scrutiny
- You have persistent revenue challenges that prior solutions haven’t solved
- You’re about to invest in hiring salespeople and want to make sure you’re hiring the right ones
- You suspect the problem isn’t your people but you can’t prove it
- You’ve got a sales team that should be performing better than they are and you’ve run out of ideas for why
AI and automation as an accelerator, not an add-on.
Across every delivery mode, I bring the ability to identify and build AI and automation solutions that compress time to impact. This is not a fifth service or an automatic cost increase. It is a capability that removes friction wherever it appears.
Where AI and automation opportunities are identified during wider delivery, they are recommended and costed as separate projects. Dedicated AI and automation work for commercial operations is also available as a standalone service.
Built. Not theorised.
Every project started with a diagnosis. These are the solutions that followed.
The Intelligent Matching Engine
An intelligent matching engine evaluating 40+ lending criteria across 12+ product types simultaneously, with an AI-powered document parser and a training mode that builds broker competence through practice.
40+ criteria, 12+ product types. Built in a single day.
The Sales Capacity Assessment
A multi-stage assessment engine covering team capacity, process maturity, pipeline health, management cadence, and hiring effectiveness. Calculates capacity gaps and produces actionable recommendations.
Interactive multi-stage assessment with backward-offset calculation. No AI in production. Pure diagnostic logic, built with AI.
The Business Intelligence Platform
A full AI-powered business operating system with 15 specialist knowledge modules, multi-model AI pipeline, context compounding engine, asset generation, and Electron desktop companion.
15 specialist modules, 4-tier AI architecture. Built from zero in 16 days.
The Sales Manager Onboarding System
A comprehensive onboarding dashboard with 5 phases, module cards with owner badges, interactive checklists, progress tracking, and review checkpoints. Built from existing HR policy documents.
6 HR policy documents turned into a live system in under 2 hours. 5 phases, checklist tracking, review checkpoints.
Is this for you?
This is for you if
- You can see the business should be bigger but something structural is in the way
- You want commercial decisions built on evidence, not instinct
- You can see where technology should be creating value and want someone who builds it properly
- You want clarity before commitment. A clear picture, not a pitch
- You believe high standards and genuine care for your people are not mutually exclusive
This probably isn't for you if
- You are looking for a motivational speaker or a generic training programme
- You want a strategy deck without committing to implementation
- You have engaged consultants before and shelved every recommendation they made
What people say
“Matt's exceptional ability to gather, process, analyse and interpret data to inform strategic decisions, coupled with his assertive and eloquent communication skills, has consistently driven outstanding results.”
Senior Talent Leader
Luxury Retail
“Matt is an insightful sales strategist who quickly gets to grip with the challenges and opportunities for a sales and commercial team. He communicates clearly and with passion and inspires the best from the people that work with him.”
Managing Director
SDS
Start with clarity
Take a free diagnostic to see where you stand. Or if you can already see the gap, let's have a conversation.